New LUM Logo | New LUM Colors | New LUM Brand
LUM would like to acknowledge and thank the dedicated New Brand team who worked for several months with a professional branding company to create a new logo, a color palette and a new tagline. They are (pictured L to R): Carl Booker, LUM Board Representative for Living Truth of Christ Church; Briton Weise, LUM Emergency Shelter director; Cheryl Fowler, current LUM Board president; Jasmine Dunn, community member and LUM enthusiast; and Wes Tillett, LUM executive director.
This team determined that LUM needed a new look that was clear and simple, credible yet inspirational, smart, and transformational. The new colors include a bright blue with green & orange for accent colors.
The new logo meets the team’s criteria plus it cleverly combines the “L,” “U” and “M” of LUM as well as a cross into something that represents the “urban” focus of the ministry. Finally, the new LUM tagline is “Lafayette Urban Ministry is a faith-based, community-wide effort to tackle basic human needs and uplift the people of Greater Lafayette.”
LUM has served this community for almost 50 years. The fresh look is simply a small pivot forward as LUM prepares to “tackle basic human needs and uplift the people of Greater Lafayette” in the next 50 years.
- To view the PHOTOS from the LUM Logo Launch, click the button above.
- To view the VIDEO from the LUM Logo Launch, click the image below.