The LUM New Brand team determined that that LUM needed a new look that was clear and simple, credible yet inspirational, smart, and transformational. The new colors include a bright blue with green & orange for accent colors.
The new logo meets the team’s criteria plus it cleverly combines the “L,” “U” and “M” of LUM as well as a cross into something that represents the “urban” focus of the ministry.
Finally, the new LUM tagline is
“Lafayette Urban Ministry is a faith-based, community-wide effort to tackle basic human needs and uplift the people of Greater Lafayette.”
LUM has served this community for almost 50 years. The fresh look is simply a small pivot forward as LUM prepares to “tackle basic human needs and uplift the people of Greater Lafayette” in the next 50 years.
Play the video below to see the new LUM logo in “motion.”